Roche - Still One Step Ahead?
By Business Review Editor
Pharma Deals Review: Vol 2008 Issue 94 (Table of Contents)
Published: 1 Apr-2008
DOI: 10.3833/pdr.v2008.i94.188 ISSN: 1756-7874
Section: Features
Fulltext:
Abstract
One of the next big shifts that the pharmaceutical industry will need to adapt to is the death of the blockbuster model, with which comes the emergence of personalised healthcare...
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