Communication, Trust and the Deal
By Fintan Walton
Pharma Deals Review: Vol 2005 Issue 66 (Table of Contents)
Published: 1 Dec-2005
DOI: 10.3833/pdr.v2005.i66.593 ISSN: 1756-7874
Section: Business Commentaries
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Abstract
When it comes to doing deals in the pharmaceutical industry, we are dependent on communication. If any of these communications fail the ability to close the deal is likely to be undermined. Trust is the other essential ingredient in the decision to make a deal. Do we trust the other side regardless of what is written in the agreement?
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